Choosing the Best Real Estate CRM

Posted by JohnnyMorrow on June 26, 2014 at 3:20 PM Comments comments (0)

 

Whether you’re a new Realtor who’s looking for a way to manage all your new contacts, or a seasoned vet who’s fed up with your current system, having a good customer relationship management (CRM) solution is crucial in today’s market. Here are a few tips for sifting through all the options to find the best CRM for you and your real estate business.

 

 

 

Know what you need and what you don't

 

 

Before committing to a real estate CRM, it’s important to determine what you want out of your software. Some will recommend a solution that takes care of every aspect of the sales and marketing process (we call these power users); others say these all-in-one applications tend to be mediocre at everything. We at Track The Lead have found the sweet spot to merge simplicity and power.

 

 

Whatever your opinion, it’s important to decide how many bells and whistles you really need—and are willing to pony up the cash for. Do you just want an easy way to manage your contacts? Are you interested in tracking, managing, mailing, temptlating and other things you might never use? Do you want web building and marketing tools on top of that? Answer these questions before diving in, and you’ll save yourself time, money, and headaches in the long run.

 

 

 

Make sure it comes with the right training

 

 

Sure it's simple and easy to use but no matter how easy it is to use their will always be questions. Make sure a CRM comes with the right training videos to get you going. As we are all visual learners this helps tremendously with setting up a new system. Training also comes in handy when learning the right kind of tactics in order to use our CRM to the fullest. Here at Track the Lead we not only build a high quality system, we teach you how to use it backwards and forwards.

 

 

We also train on tactics that involve new marketing through social media and blogging. We give you the tools and the tricks to accelerate your business to the next level. Make sure to sign up through our newsletter to get up to date coverage.

 

 

 

Keep it simple and lightweight

 

 

Unfortunately, many real estate CRMs focus so much on trying to solve all your problems that they create new ones with respect to usability. The best CRMs strike a balance between function and form, offering just enough valuable features but not so many that the user interface is difficult to understand.

 

 

While complex, feature-rich software may have been the order of the day ten years ago, the advent of mobile devices and apps has made simplicity a key virtue. Indeed, one strategy for gauging a CRM’s user interface is to evaluate the mobile apps and solutions it offers. If they’re strong, the company probably has its UI priorities in order; if they’re weak or nonexistent, it may reflect a thorny desktop app.

 

 

 

Conversation with an Agent

Posted by JohnnyMorrow on June 24, 2014 at 3:00 PM Comments comments (0)

Good Morning! Would you like to know how to make your Real Estate CRM more manageable? Well if so, stay tuned. I’m going to go through my rules for using my CRM.

I am a real estate broker and Trainer with Exit Realty in San Antonio. Working with Realtors I find that many get lost in the many tools and technologies that are available to them. So, with the agents we train, we keep things very simple. And when all else fails, keeping it simple works best.

I have adopted several rules for my Real Estate Database and lead management, which help me keep it, well, manageable. What I mean is, I don’t need 1000 leads in my database. I need quality propsects who are looking to buy or sale within the next year. Of course there are exceptions to this, which would be a farm area or a very niche market or past clients.

Rule # 1

Put all new leads in your database. Yes I know this goes against what I just said, but wait there’s more. I call and email these leads every day for three days. It’s like baseball. Three strikes and you’re out! If I do not get any response, I delete them. Which leads to rule # 2.

Rule # 2



Give yourself permission to delete people, or throw them in the trash. If people are rude, snotty, make you uncomfortable seem like they might break the law etc, etc. Don’t work with them. You run your own business. You can decide who you want to work with. If every time their name comes up you get a cringe in your stomach, why are they in your database? At first you may find yourself deleting more than you should, and that is o.k. As you get better at these conversations, and stronger in your stance, being able to tell people no, you may delete less and keep more folks in your database.

Think about these two rules. Apply them and you may find your life become more joyful.

More rules to follow in my next blog. Look out for it.

We created Track the lead as a simple solution for Realtors. Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.

Very simple Real Estate CRM

Posted by JohnnyMorrow on June 22, 2014 at 1:35 AM Comments comments (0)


 

We asked a few users of their experience with TrackTheLead.com.  Here is what they had to say:

 

Valerie Wiliamson, Realtor San Antonio.  " I like that I was able to understand the data base, and use it quickly.  It is pretty straight forward.  The database I was using was o.k.  but not nearly as simple."

 

Reggie Hock, Realtor.  "I was using two real estate crm products, trying to figure out which one I wanted to use.  I was referred over to Track The Lead and really liked how simple it was.  I started using the program and stopped using the other two.  And I couldn't beat the price."

 

Helping to simplify Realtors lives by providing a tool that is simple and easy to use.  That's what we do.

 

 

Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functions, none of them are as simple. Go To Trackthelead.com/trial and give them a try.

Real Estate Databases are Difficult!

Posted by JohnnyMorrow on June 20, 2014 at 11:30 AM Comments comments (0)

You hear it time and time again, "Real estate database are difficult". What is the one thing you need to do in real estate to be successful? Lead Generation? No. In today’s real estate world obtaining leads is easy. If you have a hundred dollars, you can buy leads. Your broker will give you leads. You can do an open house, or place an add online. There are many ways to get leads. I see it every day. I see agents get 50, 100 or more leads a month. And then they barely squeak by. Why is that?

 

It’s because the leads suck. No, that’s not it. Are you kidding me, out of 50 or 100 people raising their hand telling you they are interested in buying or selling, you’re telling me they all suck? No way. Have you ever heard the saying:

 

“Fortunes in the Follow up.”

 

Well that saying is true. More so today than ever. I hear this complaint from many customers I have worked with, “The Realtor never called me back”. After one conversation, there was no more. Then I stepped in. And I followed up. And I made money.

 

So why is the follow up game so difficult? Because it’s complicated. Well at least that is what many people believe. They were told by their broker, or their sales manager, “Go get a database management system.” And they did. And man, I gotta tell you, from my own experience, most of the database systems are complicated. This one I looked into just recently was proud that they had a 115 page manual and 65 videos on how to use the system. I mean really. Does follow up have to be that difficult? One I used had 100 different email campaigns I could put people on. That is at least 1000 different emails. And many of them had to be changed with my information. Difficult? Yes. Cumbersome? Yes. I get into the mundane sometimes, but this was ridiculous. And that was just the email part. Not to mention the other 25 things I was told I should do.


 

Analysis paralysis

Analysis paralysis

 

 

 

I mean really. What do people looking to buy or sell want? Recipe cards right. No. Information. Information on the neighborhood they are moving into, or out of. Or if it’s a past client current sales and offerings in their neighborhood. So why do we do all this other peripheral stuff? Because the Guru’s tell us to. That’s what they did when they hit it big. In the 80’s, or 70’s. When the only computer they had was a calculator. And they were the only choice, because people couldn’t go to the Google machine and find any of a thousand Realtors, all who seem to specialize on the street they live on, or are moving to.

 

When I train someone, I train them on obtaining leads, and following up with them. And the follow up is simple. Talk to them about Real estate. A new home in the area they are interested in, be it a sale, expired or whatever. It doesn’t matter, just so they hear your voice and your name. Find out when they are moving. And be there when they are ready. It is that simple. Really. You will get 1 out of 2. Why? Because no one else is following up because they are busy putting together their monthly newsletter with the latest coupon in the neighborhood deli.

 

That is why we developed Track the Lead. A simple follow up system that is up and running in five minutes. You learn to use in five minutes. That’s it. 10 minutes. It is so simple you will think it doesn’t work. But it does. And you do not get into "Analysis Paralysis" thinking about what to do.

 

Track The Lead is a CRM database meant to make follow up easy. We help Realtors Think Less, and Do More.

 

Don’t believe me? Give it a try. For FREE! After 24 hours just pay. No I’m kidding. Try it free for 30 Days.

 

Yes, 30 days for FREE. No Credit Card Required up front. Try it out, with no risk.

 

 

Don’t be intimidated any longer. Follow up is easy, if you let it be.

 

Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.

 



EXIT Gold Realty welcomes Elite Learning Academy to Kent Island

Posted by Petra Quinn on April 29, 2014 at 8:30 AM Comments comments (0)
 

EXIT Gold Realty welcomes Elite Learning Academy to Kent Island

 
 

has opened their doors on Kent Island, 1239 Shopping Center Road, Stevensville, MD 21666

 

The First Principles and Practices Pre-Licensing Class will begin on May 5th, 2014 in this new location.

The classes will run for 5 weeks, Mon, Wed and Fri, 6:30-10:30pm. 

The cost is $199 and that includes books and tuition.  

For more info please call:  443-223-7500, or email [email protected]

STATE OF MARYLAND REAL ESTATE AGENT LICENSE REQUIREMENTS

(a)   To qualify for a real estate salesperson license, an applicant shall be an individual

         who meets the requirements of this section.

(b)   An applicant shall be of good character and reputation.

(c)   An applicant shall be at least 18 years old.

(d)   An applicant shall have completed successfully:

(1)   a basic course in real estate approved by the Commission that:

(i)   does not require more than 60 clock hours of classroom instruction; and 

(ii)   includes a 3 clock hour course in real estate ethics approved by  the Commission; or

(2)  if approved by the Commission as an alternative, courses in real estate subjects

      in any college, including a 3 clock hour course in real estate ethics approved by

      the Commission.

(e)  An applicant shall pass an examination given by the Commission under § 17-306  

         of this subtitle.

(f)  An applicant shall obtain, from a licensed real estate broker, a commitment

      providing that the applicant shall become affiliated with the licensed real estate

      broker as a real estate salesperson on the granting of a real estate salesperson  

      license to the applicant.

(g)  An applicant shall meet any other requirement that the Commission establishes

      to ensure that only individuals who are professionally competent and of good

      character and reputation are licensed.

 

For more info :http://mlis.state.md.us/asp/web_statutes.asp?gbo&17-303

EXIT Gold Realty is located at 1241 Shopping Center Rd. Stevensville; 22143 Shore Highway, Denton, MD 21629; and 108 Washington St, Cambridge, MD 21613. For more information, please call 410-643-4111 or visit our website www.EXITGoldRealty.com

 

EXIT Realty is a proven real estate business model that supplies single-level residual income - for agents, security, stability and direction; for agents’ families, security in the form of beneficiary and retirement residuals.  EXIT’s MIND-SET Training Systems offer the industry’s best hands-on, interactive sales training.  State-of-the-art technology, including the Digital Marketing Strategy, gives EXIT Realty agents the edge in a competitive marketplace. EXIT is a by-invitation-only company focusing on the business of real estate. A portion of every transaction fee collected by EXIT International is applied to its charitable fund. To-date, over $2 Million has been pledged to Habitat for Humanity. ​

Helping Realtors Think Less, and Do More

Posted by JohnnyMorrow on April 18, 2014 at 1:20 AM Comments comments (0)


TTL Teal background logo

Track The Lead

Simplicity.

It is easier to do more, when things are simple.  Systems are great, until they become complicated.  Most Realtors are productive when what they do is simple. There has been a common theme in real estate and real estate technology, that the more you do for a client, the more "stuff" you give them, the more successful you will be.


All of this additional stuff often leads to analysis Paralysis.  We as Realtors think too much about what to do, instead of doing.  So what we at Track The Lead have set out to do, is keep Realtors business lives simple.  We intend to build a suite of tools that will help you to talk to and convert more clients, without all of the complications that people say you need.


The first part of the suite is the CRM, or Database Management System.  This Realtor Database is set up so that you, the Realtor, can use it from the start, with little to no training.  A simple walk through video, and short training videos, will be enough, that you will understand the system, and begin using immediately.  You can access these videos on the Track The Lead Blog as they become available.


Right now, you can use the system for FREE.  We want your feed back.  We want to know what you, the Realtor wants.


Feel Free to sign up at www.TrackTheLead.com.  For our early users, you will have access for at least 3 months free, and then only $10 a month after that.


We are excited to bring this awesome experience to you.


Johnny Morrow, Track the Lead

Exit Realtor Broker

Free 1st Time Home Buyer Seminar

Posted by Petra Quinn on March 25, 2014 at 8:40 AM Comments comments (0)

FREE 1st Time Home Buyer Seminar! March 27th 6 p.m. – 9p.m.

Holiday Inn Kent Island

Let AnnieMac Home Mortgage (Maryland Mortgage Lender (#19406) help you make your home purchase become a reality!          

This educational and informative session will shed some insight on the home buying process directly from industry professionals.

• Thursday, March 27th at 6:00 pm - 9:00 pm

• Holiday Inn Kent Island

    1020 Kent Narrows Rd.

    Grasonville, MD 21638

Drinks and light snacks provided

 

You Will Learn:

• Home buying process and how it works

• What financing programs are out there?

   USDA, FHA, VA, Conventional, 203K

•  What is your credit score?

•  Why now is the best time you can buy?

 

There will also be other industry professionals on site to inform you of services involved with the Home Buying Process.

 

Freestate Title Services of Annapolis and J.W. McCartin Insurance with information on Title Insurance and Home Owners Insurance.

                        

Please RSVP with the EXIT Gold Realty office in Stevensville, 410-643-4111 or email your questions to [email protected] – Walk-Ins welcome!

EXIT Gold Realty is located at 1241 Shopping Center Rd. Stevensville.  For more information, please call 410-643-4111 or visit our website www.EXITGoldRealty.com

 

EXIT Realty is a proven real estate business model that supplies single-level residual income - for agents, security, stability and direction; for agents’ families, security in the form of beneficiary and retirement residuals.  EXIT’s MIND-SET Training Systems offer the industry’s best hands-on, interactive sales training.  State-of-the-art technology, including the Digital Marketing Strategy, gives EXIT Realty agents the edge in a competitive marketplace. EXIT is a by-invitation-only company focusing on the business of real estate. A portion of every transaction fee collected by EXIT International is applied to its charitable fund. To-date, over $2 Million has been pledged to Habitat for Humanity. ​

          

 

The Benefits of Home Ownership

Posted by Petra Quinn on March 24, 2014 at 8:35 AM Comments comments (0)

The Benefits of #HomeOwnership

The National Associtaion of Realtors via HouseLogic has provided a great info-graphic about the Benefits of #HomeOwnership

EXIT Gold Realty is located at 1241 Shopping Center Rd. Stevensville.  For more information, please call 410-643-4111 or visit our website www.EXITGoldRealty.com

 

EXIT Realty is a proven real estate business model that supplies single-level residual income - for agents, security, stability and direction; for agents’ families, security in the form of beneficiary and retirement residuals.  EXIT’s MIND-SET Training Systems offer the industry’s best hands-on, interactive sales training.  State-of-the-art technology, including the Digital Marketing Strategy, gives EXIT Realty agents the edge in a competitive marketplace. EXIT is a by-invitation-only company focusing on the business of real estate. A portion of every transaction fee collected by EXIT International is applied to its charitable fund. To-date, over $2 Million has been pledged to Habitat for Humanity. ​

Jennifer Did It Again

Posted by Petra Quinn on September 19, 2013 at 5:25 PM Comments comments (0)

Jennifer did it again!

Jennifer Norfolk, CDPE, Realtor

Jennifer Norfolk of Exit Gold Realty in Stevensville MD, was awarded Agent of the Month of August! She also ranks 3rd within the Exit Mid-Atlantic Region for closed Buyers Volume since July1st, 2013. Now she is running for the Board of Realtors at the Bay Area Association of Realtors® next week.

Recently Jennifer was named the Bay Area Association of Realtors Rookie Realtor® of the Year. Her extensive knowledge and over 9 years experience investing in real estate provides her a unique view of the real estate market and market trends that she is able to share with her clients to help them make the best decisions for their needs and desires. Based in Stevensville, she is the expert to help you with all of your home buying and selling needs in Queen Anne's, Howard, Montgomery & Anne Arundel counties. Specializing with First Time Home Buyers, Jennifer has the expertise necessary to assist her clients as they realize their real estate goals. She enjoys taking a direct, hands on approach with her clients and is well supported by her superb office staff and team at Exit Gold Realty. In the past 6 years alone, Jennifer has contributed to over 140 families achieving the American dream of home ownership. Jennifer uses some of the latest Internet technologies to market and find homes at an expert level.

 

Jennifer is a member of the Bay Area Association of Realtors (B.A.A.R.), Maryland Association of Realtors (MAR), and the National Association of Realtors (NAR) in addition to the Metropolitan Multiple Listing Service (MLS) and is certified in short sales recently receiving her CDPE (Certified Distressed Property Expert) certification.

 

Jennifer feels that being a Realtor® is about more than joining professional associations, she believes Realtors should be involved in the communities where they work as well. Jennifer has served her community in the past 4 years by being a substitute teacher for the Queen Anne's County Public School system. She and EXIT Realty also support Habitat for Humanity and to date have donated over $2 Million to the charity and built more than 15 Habitat Homes.

Jennifer feels that the best path to her success is to help others get what they need to realize their success. Because of her track record of accountability, education, attention to detail, and personal attention, Jennifer's clients become customers for life. She can't wait to provide you with the same service she has provided to her past clients, making you a customer for life as well.

 

Jennifer Norfolk
Rookie Realtor® of the Year, 2013

Realtor®, CDPE

 

Exit Gold Realty

1241 Shopping Center Rd

Stevensville MD 21666

 410.643.4111 office

443.695.3172 cell
www.PropertiesontheShore.com

 

 



EXIT Realty Southern California Training Week

Posted by Kristen Keeran on September 9, 2013 at 2:00 PM Comments comments (0)

Last week's events in Southern California were FANTASTIC! Kevin Ahearn and Key Yessaad flew out from the east coast to teach Power Prospecting Camp to our EXIT Realty Associates in Glendale and San Bernardino. Our associates had some amazing things to say about the training and we couldn't have been more excited to see them learn so much. Agents, Brokers, Owners were in the room along with almost licensed individuals and everyone walked away with something to improve their business.


If you have been in the business awhile you might know the term 'sweat-hogs,' it's a 10 week training program that has been in existence for 25 years. Kevin Ahearn was once one of their trainers before creating his own i-Fastrac program that incorporates a live interactive edge to his trainings. Kevin has a lot of knowledge and experience in the real estate business and has trained over 300,000 Brokers and Agents so you can imagine how thrilled we were to have him train our Associates.


Not only did we have one Nationally credited trainer we also had the pleasure of hosting Real Estate Internet Strategist, Key Yessaad. Key was the Manager of 5 offices and 150+ agents as well as having designed thousands of websites. Key holds two degrees in Mathematics and his  knowledge in this field has allowed him to train programmers in the mathematics of web programming. His expertise in real estate internet strategies is unparalleled! Key stayed for a special training last Friday hosted by EXIT Dream Home Realty in Downey, Ca. For those who attended on the 6th, the training focused on the basics of the internet as well as the things to ask for in a real estate website. Not all website providers are the same and very few offer more than pretty layouts. There are certain tools that you need to look out for to grow your website organically and Key laid it out for all of us in the room in what he calls a 'vendor agnostic' way, meaning he isn't selling anything, he just tells it like it is..the good, bad and the ugly.


If you missed these trainings, you missed an opportunity to focus your business at just the right time. The market is changing, and successful agents are focusing their business in a certain direction and EXIT Realty Southern California is helping to train our Associates to be successful in this market.


Real Estate Franchises in Southern California - Kristen L. Keeran (Regional Administrator, EXIT Realty Southern California) Exit Realty is a real estate industry leader. EXIT Realty Southern California incorporates proven, professional, state of the art techniques specializing in technology, internet, support, teaching, training, and coaching for brokers, owners and agents. Prime Franchise Territories Available in Southern California. Phone:760-952-2345